School Breakfast Promotion – Feeding America Network 2015 Assessment
An assessment of Feeding America network food banks’ efforts in promoting school breakfast participation was completed for Feeding America in 2015 by the Academy of Nutrition and Dietetics Foundation with funding from General Mills Foundation. This report summarizes attitudes about breakfast promotions, strategies, promising practices, advocacy efforts, challenges and more.
Food bank staff who participated in this assessment have expertise and skills needed to form and lead community coalitions that bring together key players with the goal of increasing school breakfast programs and participation rates. They also have expertise in school meal regulations, food distribution and food insecurity. This unique knowledge set is valuable to coalitions and school partners in understanding the benefits of increasing breakfast participation and providing technical assistance to do so.