Feeding America® defines a “nudge” as: a subtle environment change in a food distribution setting, designed to make a healthy choice the easy choice.
Cornell University’s Center for Behavioral Economics in Child Nutrition Programs (BEN) and Feeding America conducted a study that found nudges to increase the likelihood a healthy food item was chosen by guests in a pantry setting by 46 percent.
There is increased interest in applying nudge interventions in food bank and food pantry environments because nudge interventions:
- Provide subtle nutrition information/education;
- require little or no cost; and
- assist in distributing more healthy foods (Foods to Encourage).
If you are interested in learning more about nudge research or would like more tools on putting nudges into action please visit our nudge resources here.